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Tips, guides, and strategies for effective keyword research and SEO.

2026-05-28

Keyword Research in the Age of AI Overviews

Google's AI Overviews changed which keywords are worth pursuing. Here's how I think about it now, and what's actually different from a year ago.

Why I Built Seed Keyword (and What Six Months of It Taught Me)

An honest account of why I built another keyword research tool when ten already exist, what surprised me along the way, and where it's going from here.

Ahrefs vs Free Tools: An Honest Comparison from Someone Who Uses Both

When does Ahrefs actually justify its price tag, and when can free tools do the job? A practical breakdown without affiliate marketing nonsense.

Seed Keywords: The One Concept I Wish I'd Understood Earlier

An honest take on what seed keywords actually are, why they're useful, and the mistakes I made before I really got the idea.

Finding Long-Tail Keywords Without Spending Money

A practical, opinionated guide to discovering long-tail keywords using only free tools. Includes the methods I actually use, plus the ones I think are overrated.

YouTube Keyword Research, Minus the Generic Advice

What I've learned about YouTube keywords from watching small creators grow channels. Less theory, more of what actually works.

Naver SEO for People Who Already Know Google SEO

If you understand Google ranking and you're trying to figure out Korea's Naver, here's what's actually different, written by someone based in Korea.

Five Keyword Research Habits That Actually Moved the Needle for Me

Most keyword research advice is generic. Here are the five habits that, after a lot of trial and error, I think are actually worth your time as a blogger.